Alqvimia

Protociencia + filosofía

En Alqvimia hemos capturado la ancestral cultura alquimista para hacer de este portfolio de salud una de nuestras piedras filosofales.

Alqvimia es belleza. Una colección de logotipos pensados para la señalética y aplicaciones de nuestro cliente Bioclínica Marbella. Diseño gráfico de marca partiendo de la investigación y puesta en valor de antiguos libros escritos en francés llenos de sabiduría y metafísica alquimista.

El Briefing: Iconografía para señalética

We had the pleasure of developing the Branding and Spatial design for Cha.ology; A unique Japanese Teahouse that has recently opened it’s doors in the heart of Manchester City Centre. The Teahouse aims to capture the tradition and heritage of Japan in a clean, sophisticated and contemporary way that works for the Westernised market. We worked alongside Hong Kong born founder of Cha.ology,  Mei Lee on creating a contemporary brand that is firmly rooted in Japanese Heritage.

Los Iconos de Alqvimia

It was important that the overall identity for Cha.ology was heavily influenced by the traditional tea-drinking culture of Japan. We found our inspiration in the Tatami Flooring System. The tatami is a type of mat used as a flooring material in traditional Japanese-style rooms. They are made from a series of blocks that stack and slot together in a grid-like formation. We used this grid as a based for our Brandmark. The words Cha.ology were split and placed inside different shaped tatami blocks which then created a dynamic, interchangeable brandmark that references the environment and interior of the teahouse.

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